About
The company behind the brands
McKenzie-Nall LLC is a privately held umbrella company. We conceive, build, launch, and operate a small portfolio of products — and we plan to be running every one of them for a very long time.
Our approach
Few products, held to a high bar
Most holding companies collect; we cultivate. Nine brands is not a strategy of scale — it’s the natural result of building tools we believed should exist, and refusing to let any of them go.
That means every product gets real engineering, real design, and real operations: monitored infrastructure, regular backups, sane security, and a roadmap someone actually owns. No acquisitions, no zombie apps, no “sunsetting” a community because a quarter looked tight.
The latest example is KiNecta, our PCB design suite — proof that the model still has room to run into entirely new territory, from software and aviation into hardware design itself.
Lifecycle of a brand
How a McKenzie-Nall product is born
The same four steps took every brand in the portfolio from idea to operation — including the newest one.
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1 · The itch
Every product starts with a frustration we couldn’t shake — a workflow that fought back, a market where the existing tools had stopped trying. GitFlow was a repo-hygiene habit; KiNecta was a PCB toolchain that felt twenty years old.
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2 · The prototype
We build the smallest honest version of the product and use it ourselves. If it doesn’t survive daily use inside the company, it never sees a domain name.
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3 · The launch
A real name, a real domain, a real identity. The product steps out from under the umbrella and faces its own users — arkitecht.cloud, plannex.pro, aamava.com, each on its own terms.
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4 · The long run
Hosting, monitoring, backups, security, and updates — all handled under the shared McKenzie-Nall infrastructure. Our favorite kind of product is the one users forget is “a startup” because it just quietly works.
What we believe
Three rules we don’t bend
Products, not projects
Nothing ships as an experiment we’ll abandon. If it carries a McKenzie-Nall brand, it has an owner, a roadmap, and a future.
Own the whole stack
We run our own infrastructure, control our own data, and take responsibility for our own uptime. It’s old-fashioned, and it’s why things stay up.
Small is a feature
Small teams, small surface, fast decisions. Every brand stays close to its users — the person who answers your email is the person who wrote the code.